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STW Thesaurus for Economics

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Informação do conceito

B Business economics > B.07 Marketing > B.07.05 Distribution > Multichannel strategy
B Business economics > B.05 Materials management and logistics > Distribution channel > Multichannel strategy
B Business economics > B.07 Marketing > B.07.05 Distribution > Distribution channel > Multichannel strategy

Termo preferencial

Multichannel strategy  

Tipo

  • Descriptor

Conceito superordenado

Termos não preferenciais

  • Cross-channel marketing
  • Multi-channel marketing
  • Omnichannel

Termos equivalentes

URI

http://zbw.eu/stw/descriptor/29812-2

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