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Informação do conceito

B Business economics > B.07 Marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Greenwashing
B Business economics > B.07 Marketing > Green marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Green marketing > Greenwashing

Termo preferencial

Greenwashing  

Tipo

  • Descriptor

Conceito superordenado

Conceitos associados

Termos não preferenciais

  • Greenwash
  • Green-washing

Nota de âmbito

  • Critical term for PR methods that aim to give a company an environmentally friendly and responsible image in the public eye without sufficient basis for doing so

Termos equivalentes

URI

http://zbw.eu/stw/descriptor/30300-5

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