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STW Thesaurus for Economics

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B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Konsumgütermarketing

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > Konsumgütermarketing

B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > Konsumgütermarketing

Termo preferencial

Konsumgütermarketing

Descriptor

B2C-Marketing

Consumer goods marketing

inglês
B2C marketing
Business-to-consumer marketing

URI

http://zbw.eu/stw/descriptor/18395-3

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