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STW Thesaurus for Economics

Idioma do conteúdo

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention

B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention

B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer retention

Termo preferencial

Customer retention

Descriptor

Customer loyalty

Kundenbindung

alemão
Kundenloyalität
Kundentreue
Loyalität von Kunden

URI

http://zbw.eu/stw/descriptor/29794-6

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