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STW Thesaurus for Economics

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Informações sobre o conceito

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Promotional materials
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Promotional materials
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Promotional materials
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Promotional materials

Termo preferencial

Promotional materials  

Tipo

  • Descriptor

Conceito mais amplo

Conceitos mais restritos

Termos alternativos

  • Promotional giveaways
  • Store flyers

Em outros idiomas

  • Werbemittel

    alemão

  • Handzettel
  • Warenprobe
  • Werbeartikel
  • Werbegeschenk

URI

http://zbw.eu/stw/descriptor/12841-1

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