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STW Thesaurus for Economics

Idioma do conteúdo

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Product placement

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Product placement

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Product placement

Termo preferencial

Product placement

Descriptor

Branded entertainment
Brand placement

Product Placement

alemão
Produktplatzierung
Schleichwerbung

URI

http://zbw.eu/stw/descriptor/18098-2

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