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Informações sobre o conceito

V Economics > V.03 Macroeconomics > V.03.02 Consumption, savings and wealth > Consumer behaviour > Consumer motivation
V Economics > V.02 Microeconomics > V.02.01 Household economics > Consumer behaviour > Consumer motivation
N Related subject areas > N.07 Psychology > Behaviour > Consumer behaviour > Consumer motivation
B Business economics > B.07 Marketing > B.07.06 Market research > Consumer behaviour > Consumer motivation
N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Consumer behaviour > Consumer motivation
B Business economics > B.07 Marketing > B.07.06 Market research > Consumer motivation
N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Consumer motivation
N Related subject areas > N.07 Psychology > Motivation > Consumer motivation
B Business economics > B.07 Marketing > B.07.06 Market research > Motivation > Consumer motivation

Termo preferencial

Consumer motivation  

Tipo

  • Descriptor

Conceito mais amplo

Conceitos relacionados

Termos alternativos

  • Consumer motives

Em outros idiomas

  • Kaufmotiv

    alemão

  • Kaufmotive
  • Kaufmotivforschung
  • Konsummotiv

URI

http://zbw.eu/stw/descriptor/27963-5

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