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STW Thesaurus for Economics

Idioma do conteúdo

B Business economics > B.07 Marketing > B.07.04 Marketing communications > Guerilla marketing

Termo preferencial

Guerilla marketing

Descriptor

B.07.04 B.07.04 Marketing communications

Event marketing

Ambush marketing

Guerilla-Marketing

alemão

URI

http://zbw.eu/stw/descriptor/29809-5

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