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Informações sobre o conceito

V Economics > V.11 Regional science > V.11.02 Economics of location > Country image
V Economics > V.11 Regional science > V.11.02 Economics of location > Place marketing > Country image
... > V Economics > V.03 Macroeconomics > V.03.07 Macroeconomic policy > Economic policy > Location policy > Place marketing > Country image
... > V Economics > V.11 Regional science > V.11.02 Economics of location > Location policy > Place marketing > Country image
... > V Economics > V.11 Regional science > V.11.04 Regional development > Location policy > Place marketing > Country image
... > B Business economics > B.07 Marketing > Marketing > Nonprofit marketing > Place marketing > Country image
... > W Economic sectors > W.22 Public sector > W.22.02 Public management > Nonprofit marketing > Place marketing > Country image
W Economic sectors > W.23 Nonprofit sector > Nonprofit marketing > Place marketing > Country image

Termo preferencial

Country image  

Tipo

  • Descriptor

Conceito mais amplo

Conceitos relacionados

Termos alternativos

  • Country reputation
  • Nation branding

Nota de escopo

  • Application of marketing techniques for the advancement of a country

Em outros idiomas

URI

http://zbw.eu/stw/descriptor/30296-5

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