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STW Thesaurus for Economics

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Иерархия

B Business economics > B.07 Marketing > B.07.02 Product management > New product development

B Business economics > B.07 Marketing > B.07.02 Product management > Product management > New product development

... > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > New product development

Предпочитаемый термин

New product development

Descriptor

Brand extension

Concurrent engineering
Product innovation
Simultaneous engineering

Produktentwicklung

немецкий
Markteinführung
Neuproduktentwicklung
Produkteinführung
Produktentstehung
Produktideen
Produktinnovation

URI

http://zbw.eu/stw/descriptor/27795-0

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