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内容语言

Concept information

B Business economics > B.07 Marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Greenwashing
B Business economics > B.07 Marketing > Green marketing > Greenwashing
B Business economics > B.01 Management and business organization > B.01.06 Environmental management > Green marketing > Greenwashing

优选词，正式主题词

Greenwashing  

类型

  • Descriptor

上位概念

相关概念

alternative label

  • Greenwash
  • Green-washing

范围注释，叙词含义说明

  • Critical term for PR methods that aim to give a company an environmentally friendly and responsible image in the public eye without sufficient basis for doing so

其它语言

URI

http://zbw.eu/stw/descriptor/30300-5

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