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内容语言

Concept information

B Business economics > B.07 Marketing > Marketing > Direct marketing
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Direct marketing

优选词，正式主题词

Direct marketing  

类型

  • Descriptor

上位概念

狭义概念

相关概念

alternative label

  • Direct advertising
  • Direct mail
  • Direct mailing
  • Direct-to-consumer advertising
  • Personalized advertising

其它语言

  • Direktmarketing

    德语

  • Dialogmarketing
  • Direktwerbung
  • Personalisierte Werbung
  • Telefonmarketing

URI

http://zbw.eu/stw/descriptor/12780-2

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