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Concept information

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Target group
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Target group

优选词，正式主题词

Target group  

类型

  • Descriptor

上位概念

相关概念

alternative label

  • Customer segmentation

其它语言

  • Zielgruppe

    德语

  • Konsumententypologie
  • Kundensegmentierung
  • Segmentierung von Konsumenten

URI

http://zbw.eu/stw/descriptor/15859-2

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