Concept information
优选词,正式主题词
B.07.04B.07.04 Marketing communications
类型
-
Thsys
上位概念
狭义概念
- Advertising
- Advertising effects
- Advertising media
- Advertising music
- Advertising planning
- Advertising regulation
- Cause-related marketing
- Celebrity endorsement
- Comparative advertising
- Complaint management
- Customer service
- Direct marketing
- Emotional branding
- Event marketing
- Guerilla marketing
- Internet marketing
- Media mix
- Mobile marketing
- Outdoor advertising
- Print advertising
- Product placement
- Promotional materials
- Psychology of advertising
- Public relations
- Radio advertising
- Sales behaviour
- Sales promotion
- Special offers
- Sponsorship
- Store design
- Target group
- Television advertising
- Trade fair participation
- Viral marketing
notation
- B.07.04
其它语言
URI
http://zbw.eu/stw/thsys/70384
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